Privacy Policy

Your privacy matters to us

We are committed to protecting your personal data and respecting your privacy rights.

Last updated: January 10, 2026

1. Introduction

UpBlue ('we', 'us', or 'our') respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how we handle your personal data, your privacy rights, and how the law protects you. This privacy policy applies to information we collect through our website, our industrial IoT platform, and related services.

2. Data Controller

UpBlue is the data controller responsible for your personal data. If you have any questions about this privacy policy or our privacy practices, please contact us at:

Via our contact form

Phone: +31 (0)85 800 1555

3. Data We Collect

We may collect, use, store and transfer different kinds of personal data about you:

Identity Data: name, username, or similar identifier
Contact Data: email address, telephone number, company name
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
Usage Data: information about how you use our website and services
Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences
Industrial Data: machine data, production metrics, sensor readings (when using our platform)

4. How We Use Your Data

We use your personal data for the following purposes:

To provide and maintain our services
To notify you about changes to our services
To provide customer support
To gather analysis or valuable information to improve our services
To monitor the usage of our services
To detect, prevent and address technical issues
To send you marketing communications (only with your consent)

5. Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR:

Consent: You have given clear consent for us to process your personal data for a specific purpose
Contractual necessity: Processing is necessary to enter into or perform a contract with you (for example, to manage your account and deliver our services)
Legal obligation: Processing is necessary for us to comply with the law
Legitimate interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party

6. Data Sharing

We may share your personal data with:

Nobody. We do not share personal data with third parties.
UpBlue is hosted with a third party that is ISO 27001 certified to ensure the security of your data.

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

9. Your Rights

Under the GDPR, you have the following rights:

Right to access: You have the right to request copies of your personal data
Right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete
Right to erasure: You have the right to request that we erase your personal data, under certain conditions
Right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions
Right to object to processing: You have the right to object to our processing of your personal data, under certain conditions
Right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions

To exercise any of these rights, please contact us using the contact information provided above.

10. Cookies

Our website uses only functional cookies that are necessary for the proper functioning of the website. These cookies do not collect personal data and are used for essential functions such as navigation, language preference, and security purposes. By continuing to browse our website, you are agreeing to our use of these functional cookies.

11. International Transfers

Your data may be transferred to, and maintained on, computers located outside of your country or other governmental jurisdiction where data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

12. Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the 'Last updated' date. You are advised to review this privacy policy periodically for any changes.

13. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us:

Via our contact form

By phone: +31 (0)85 800 1555